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Career in digital marketing: Trends, career prospects, training programmes

Take a look at the trends and career opportunities in the digital marketing industry.

In the current era of digitalization, businesses are increasingly relying on digital marketing strategies to effectively reach their target audience. In India, the field of digital marketing is experiencing exponential growth across different industries.


Projections indicate that Indian businesses will invest more than Rs 1 trillion in digital marketing by 2023. This article explores the emerging trends in digital marketing, career prospects in India, essential skills required to start a career in this field, and highlights available training programs.


Emerging Trends in Digital Marketing:


  1. Dominance of Social Media: Platforms like Facebook, Instagram, and LinkedIn have become powerful marketing tools, allowing businesses to engage with their audience, build brand awareness, and drive sales.


  1. Video Marketing: The popularity of platforms such as YouTube and TikTok has made video marketing a crucial aspect of digital marketing. Businesses leverage video content to captivate and engage their target audience.


  1. Influencer Marketing: Collaborating with influencers has become an effective way to reach a larger audience. Businesses tap into the credibility and influence of popular individuals to promote their products or services.


  1. Personalization: Tailoring marketing messages to individual preferences and behaviors is gaining prominence. Data analytics and artificial intelligence enable businesses to deliver personalized experiences, increasing customer engagement and conversion rates.


Career Prospects in Digital Marketing:


The growing adoption of digital marketing in India has created a wide range of career opportunities. According to the Digital Marketing Institute survey, the average salary for a digital marketing professional in India is Rs 350,000, highlighting the high demand and lucrative nature of the field.


Prominent roles in digital marketing include Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Marketer, and PPC Specialist.


Essential Skills to Start a Career in Digital Marketing:


To embark on a successful digital marketing career, it is crucial to acquire essential skills, including a solid understanding of digital marketing fundamentals, analytics and data interpretation, content creation and copywriting, social media management, and search engine optimization (SEO).


Available Training Programs in India:


Several renowned training programs in India can equip aspiring professionals with the necessary skills for a career in digital marketing. Some of the notable programs include Institute of Digital & Content Marketing (IDCM), Digital Vidya, NIIT Digital Marketing, Manipal ProLearn, UpGrad, Digital Academy India, Simplilearn, and Learning Catalyst. These programs offer comprehensive courses covering various aspects of digital marketing, emphasizing practical learning and hands-on application.




Digital marketing has become an integral part of businesses’ marketing strategies in India, offering numerous career prospects. By acquiring essential skills through specialized training programs, individuals can position themselves for a successful and rewarding career in the dynamic field of digital marketing. It is essential to adapt to the evolving digital landscape, equip oneself with the right skills, and embark on an exciting journey in the world of digital marketing.

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